Headline Writing 

submitted by John Hillage

Hi Richard - Have included an article about head line writing for the WIS Website. Its part of a 7 day mini-course from Marlon Sanders that offers some valuable content - though is obviously ultimately a big plug for his course (which I have not bought, so do not recommend one way or the other). But this section offers some good content.

Cheers

John

Re: Day 5 -- Can you guess which of these 23 headlines won by
400%

Hi John,

Can you guess which of these 23 headlines won by 400%

Here are the headlines:

1: Discover the amazing formula that sells products
like crazy 

2: My web site sales sucked until I discovered this
amazing formula 

3: Warning:  You're being lied to about online marketing

4: 4 words turned a banner ad from $14 a week to $14 a day

5: Which price sells most?  $29? $39? $49? $59? $69? $97? $29?
Right?  Wrong!

6: This one-word ad change doubled results

7: How  a 30% price increase zoomed profits

8: 3 magic words boosted ad response 8%

9: Banner ad gets 6% click through

10: From 3.3% response to 8%.  Here's how it's done

11: Special sale nets 5.6% response

12: Discover the amazing formula that sells products like
crazy: My secret of making sales

13: Your products sell like crazy when you use this amazing
formula

14: This crazy formula sells products like crazy...on the web
and off

15: Who else wants to sell products like crazy?

16: Warning! Don't buy any product about online marketing
until you read this

17: This crazy formula made my hit counter spin like a
freakin' fan

18: Hey! Wanna know the truth about search engines?

19: Click here to download the only Internet marketing guide
with 150+ pages of testimonials

20: Click here to download the amazing formula that sells
products like crazy

21: Click here to sell your products like crazy

22: I have to laugh at people when they think that making money
online is rocket science.  Don't you?

23: Read a free story at my web site:
The horrifying Internet business that ate my life

I'll tell you which headline won in a moment...

ARE THESE STATS BOGUS OR NOT?

One headline can outpull another one by a factor of up to 21
times.

But that statistic was originally put out by John Caples in
"Tested Advertising Methods" many years ago. 

The best I've shown recently  is a 10X difference.

But even a 400% difference is massive.  Here's why:

If you put that headline at the top of your sales letter, 400%
more people will READ at least the beginning of your letter.
That has to translate into more sales.

HERE ARE THE RESULTS OF OUR TEST

We ran a test where we tested click throughs on different
headlines.  The methodology we use for doing this is in
the Cash Like Clockwork program.

Here are examples:

...And the winner is:

"This one-word ad change doubled results" pulled
4.02% clicks in our last test. 

...And the loser is:

"$1600 in 18 hours with a very simple method" pulled ...
ZERO clicks!

That's right.  a 400% difference between the two headlines.

Can you guess the second highest scorer?

Here it is:

3 magic words boosted ad response 8%

The response was 3.59%

///////////////////////////

HERE'S HOW YOU CAN USE THIS TO IMMEDIATELY MAKE
MORE PROFITS

You've read about it heard it.

Now I've proven it to you.

Your headlines DO make a difference.  That's why it truly pays
to find out how to craft headlines, sales letters and ad copy.

I'm aware that there's a lot of cheap and free stuff about how
to write headlines and ad copy.  Much of it is written by
people who are repeating what they read or learned from others.
They don't have much experience themselves.

I used to write sales letters for a living.  When I stopped
writing for clients, I was getting paid $750 for each page I
wrote.

WANT TO MASTER THE SKILLS OF CRAFTING HEADLINES THAT
DOUBLE, TRIPLE AND QUADRUPLE YOUR RESPONSE?

The best thing you can do is to get yourself a copy of
Cash Like Clockwork.  You get audio and video from seminars
where I teach ad copy.  Plus you get my pushbuttonletters.com
software.

http://www.cashlikeclockwork.com?imk=clc-ecourse

Short of getting Cash Like Clockwork, I recommend you join
our sales letters announcement list.  Once or twice a month
I'll drop you a note about a new product, resource or
valuable information to boost your ad copy skills.

It's free to subscribe.

mailto:letters@marlonsand.par32.com

YOUR TWO-MINUTE TAKEAWAY

So how can YOU use this information to make more money right
now?

Step one: Make a list of problems your customers have that are
solved by your product or service.

Step two:  Turn each problem into a headline

For example:

Product:  Web design services

Problem:  People hire freelancers but projects aren't
completed on time.  Surveys tell you this is a problem to most
people.

Headline:  Tired of graphic designers who can't keep
deadlines?  We meet your deadlines. 

Step three:  Write 3 headlines and test each one for a week
on your web site.  Track your sales.  This is not a split test
so it isn't truly scientific.  But it will give you a pretty
good indication of which headline is the best.

JOIN MY EXCLUSIVE NEW "HIGH TICKET BUYERS" LIST

I've recently created a special email announcement list only
for people who are interested in my high ticket products.
That is, those products that sell for $500 to $2,500.

This is your source for turbo-powered courses that go beyond
the hack-type advice proliferated on the Internet and take
you into the serious all-meat, no-fluff information that
makes a real difference.

If you are serious about taking your knowledge and skills to
the next level, and you're a high ticket buyer, then send an
email to: 

mailto:highticket@marlonsand.par32.com

You'll receive 1-2 announcements per month concerning our
latest high-ticket offerings.  This is an exclusive list and
only for those who can afford to spend $500 upwards on info
products without losing sleep at night.

Best wishes,

Marlon Sanders

P.S. Tomorrow: This one-word ad change doubled results
key components of your sales letter

HOW TO JOIN MY INTERNET MARKETERS NEWBIE LIST

Are you a new to Internet marketing?  Want to be on my
beginner's list?

I have a new announcement list specifically for beginners.
I'll send you new product announcements and resources of
interest to newbie marketers.

To join my newbies list, send an email here:
mailto:begin@marlonsand.par32.com