London Meetings - Meeting Aug 05 

Minutes of meeting 13th Aug 2005

(created by Guy Atkinson)

Review of past months activities/progress by each member present:

Tony Clingan - Used a ghost writer from http://elance.com; seemed to need content
to be given to them.

Mike Bradley - Working on UK guide for an engagement ring. Uses distance learning
from (Podcasting) Ed Dale; looking for podcasts re internet marketing; a good
e-book on sequences of autoresponder messages is: http://www.bryankumar.com/maximum.pdf
mentioned Katy Lee's blog; gave us each a list of useful URLs.
 
Fiona Hamblet - Wants more human interaction, wants to generate traffic to crochet
site

Bruce Bird - Focusing on a Finance trading package (Steve Copain, Market
Matrix), TaGR Achievers Mastermind, model airplanes.
Rob http://MLMnetwork.com, http://conferencingPro.com

Michael - http://software995.com for creating PDFs. Open Office can export to PDF.

Richard Taylor - Finished a site using AdSense for revenues, getting traffic
with blog & ping; using AdSense Mastery by Andrew Fox (tutorial a little amateurish but covers each step in screen shot video)

Ron - Using http://NicheDatabase.com; has a series of e-books; split testing price

Jennifer - Offline business: chocolate ecstasy tours

Damien - Has 100 visitors/day to http://senn-sational.com;
http://CoachingForProfit.com is a community site showing top 10 coaches & their
products;
http://LifeCoachingSecrets.com & http://BusinessCoachingSecrets.com have
articles and drive traffic to the core site http://senn-sational.com .
Also http://ConferencingPal.com, http://CoachingPracticeBuilder.com
Writing an e-book "My first 1000 Subscribers".

Useful URLs
Lists of internet marketing gurus: http://guruDaq.com, http://guruListing.com
To learn what clients want: http://SurveyMonkey.com, http://AskDatabase.com .

Most Important Needs expressed by members present:

* How to find qualified traffic?
 * Generating traffic to crochet site
 * How to use AdWords effectively?
 * A good podcast subscription for internet marketing
 * How to create an e-book fast?
 * How to set up a forum?

Hot Seat 1 – Mike Bradley

Mike showed us his UK guide for an engagement ring.
His site starts with a name squeeze page which then leads to the sales letter,
which has the following elements:

* Headline
* Opening: From Mike Bradley ..
* Connect with the reader
* Establish credibility - why listen to me?
* Power bullet points - interesting benefits, or questions without answers
* Testimonials
* 7 Justify the price - what's it worth?
* Guarantee
* Bonuses
* Call to action
* PS
* Main ordering box
* FAQ

Hot Seat 2 – Guy Henry Atkinson

Guy  proposed an e-book focused at people in the
UK selling on the internet, particularly those who are selling to a UK-only
market. It could be included as a bonus when selling business opportunity
products to the UK.
 
The information would include

 * Which merchant accounts are best,
 * Where to get good US $ accounts for receiving click bank cheques (Citybank, HSBC),
 * Affiliate schemes which pay into UK accounts,
 * Tips and companies for .co.uk domain names, to help SEO for UK-specific
    searches
 * Pointers to relevant details on VAT and IR websites, both informing the
    reader and saving their time searching.
 * Cheap international phone calls (1p/min without setting up an account):
     http://www.niftylist.co.uk
 *  http://www.timeanddate.com for time zones, http://xe.com for currency rates
 * Good UK business support websites and books.
 * Netfusion is a good website/html editor; it can often be found on cover
    discs of UK internet magazines

Many suggestions were given including:

* Specific answers & tips,
* Paul Fuggle's own-branded 1shoppingcart http://www.totalbusinesscart.com
       specifically for UK users
 * UK drop shippers & fulfillment houses
 * Becoming clearer who would need this information and where to find them,
 * Starting a blog giving this information.

Misc

Bruce Bird described what he had learnt in a seminar given by Stephen Pierce
in the USA. This included traffic generation techniques using say 12 different
AdSense websites feeding traffic to the main site. Each o the satellite sites
is optimised for SEO for 100 keywords, and kept fresh with RSS
and article feeds. Have 2 blogs: one with your own content, one fed from other
blogs via RSS. All these sites then feed traffic to the main site.

http://deletedDomains.com  and http://expireddomainsleuth.com/
have old domains which still get traffic.